Measuring and increasing customer satisfaction
As a leading provider of customer surveys in Switzerland, we make customer satisfaction, loyalty, and service quality measurable and controllable. This gives companies a well-founded feedback solution that helps them increase customer satisfaction in the long term.
Make customer satisfaction visible and improve it in a targeted manner with our customer survey
A professional customer survey with ValueQuest offers you a comprehensive feedback solution that measures customer satisfaction and shows you where you can leverage to increase customer loyalty.
As the Swiss market leader in customer surveys, we help companies across all industries to professionally record customer experience and develop targeted improvement measures based on satisfaction analyses.
Discover how our online surveys, well-designed questionnaires, and anonymous customer feedback can lay the foundation for customer satisfaction, greater loyalty, and stronger recommendations.
Customer surveys – how companies benefit from them in concrete terms
When customer satisfaction declines, this is often reflected in falling sales. Customer dissatisfaction often develops gradually and remains undetected for a long time. This is precisely where our online customer surveys come in, by revealing where customer needs are not being met.
The aim of our customer survey is to systematically compare perceived performance and customer expectations and identify specific areas for improvement in order to reduce dissatisfaction. These findings form the basis for specifically strengthening service quality, loyalty, and willingness to recommend our services to others.
A customer survey is a strategic feedback tool for stabilizing and increasing customer satisfaction. It reveals where customer relationships are at risk, where sales potential remains untapped, and which areas of action should be addressed as a priority.
Ihr Partner für Kundenzufriedenheit in der Schweiz
Stable customer satisfaction is a key success factor for sustainable growth. We see ourselves not merely as a feedback tool provider, but as your trusted partner for customer feedback and customer experience. Our comprehensive customer analysis supports you in professionally handling satisfaction patterns.
With over 20 years of experience, we offer professional and clearly structured survey solutions. We take care of the entire process and support you with clear evaluations, well-founded insights, and prioritized recommendations for action to increase customer satisfaction.
We translate your service promises, quality standards, and strategic goals into clearly measurable customer metrics and ensure that your customer survey measures exactly what is crucial for your business model. This allows you to lay the foundation for targeted improvements, higher customer satisfaction, and long-term customer loyalty, backed by Swiss quality and the highest level of data protection.
Customized questionnaire for your customer survey
A professional questionnaire is at the heart of a customer survey. The right questions determine whether you only receive general satisfaction ratings or identify specific causes of dissatisfaction.
At ValueQuest, we work with you to develop customized questionnaires tailored to your industry, your touchpoints, and your strategic sales goals.
A professional questionnaire provides differentiated feedback on service quality, consulting, product performance, and processes. We attach great importance to ensuring that our feedback instruments produce reliable, management-relevant results in line with evidence-based management.
Success stories from our customers
What makes us the leading provider of customer surveys in Switzerland?
As a leading provider of surveys and questionnaires, ValueQuest supports companies in Switzerland, Germany, and Austria in increasing customer satisfaction in a targeted manner. With over 20 years of experience, we provide comprehensive support for your customer analysis and customer experience measurement. From the design of a customized questionnaire to implementation support for your customer survey.
Our established feedback solution for customer surveys and customized feedback tools provide an objective assessment of satisfaction, dissatisfaction, and loyalty—the basis for effective improvements, stronger customer loyalty, and sustainable business success.
Definition: What exactly is a customer survey?
A customer survey is a method for systematically collecting data on customer satisfaction, customer experiences, and loyalty. Customers provide structured feedback on products, services, service experiences, or processes.
The aim of a customer survey is to compare expectations and perceived performance, identify causes of dissatisfaction at an early stage, and derive specific starting points for improvement.
In Switzerland, customer surveys are now predominantly conducted digitally and anonymously. Many companies use them specifically to manage their customer experience, develop quality, or position themselves strategically in the market.
Customer survey process
We accompany you from the conception and implementation to the evaluation of your customer survey—in a structured, well-founded, and data protection-compliant manner.
"The entire employee survey process with ValueQuest was excellent. Ms. Neumüller brought a lot of passion and sound expertise to the table. She created a basis of trust so that we were also able to discuss sensitive topics openly."
Michael Hochstrasser
Managing Director
PKE Electronics AG
The latest blog posts on the topic of customer surveys
Top Swiss Employers: GastroSocial
September 9, 2026
Reading time: 3 min
GastroSocial has received the 2026 Excellence@Work Award from ValueQuest. With a response rate of 96 percent, a motivation score of 84, and 87 percent of employees serving as brand ambassadors, the company demonstrates a strong employer culture.
Employee Survey: Raiffeisenbank Möhlin Achieves Excellent Results
August 31, 2026
Reading time: 3 min
Raiffeisenbank Möhlin is one of Switzerland's top employers and is receiving our Excellence@Work Award in recognition of this achievement. Congratulations!
Employee Surveys in Switzerland: Find Providers & Tools
August 30, 2026
Reading time: 6 min
Employee Survey in Switzerland: How Do You Find the Right Employee Survey Provider? What Really Matters When It Comes to Anonymity, Tools, Questionnaires, and Analysis.
360-Degree Feedback Questionnaire: Sample, Template, and Sample Questions
August 21, 2026
Reading time: 7 min
Table of Contents A 360-degree feedback process is only as good as its questionnaire. The questionnaire is at the heart of the entire process. It determines whether...
Employee Survey: The CAMPUS SURSEE Foundation Is Among Switzerland's Best Employers
August 5, 2026
Reading time: 2 min
ValueQuest honors particularly attractive employers in Switzerland with the Excellence@Work Award. We recently had the pleasure of presenting the award to the CAMPUS SURSEE Foundation.
Raiffeisenbank Regio Arbon, a Top Employer: Personal Responsibility as Part of a Strong Corporate Culture
July 7, 2026
Reading time: 2 min
ValueQuest honors particularly attractive employers in Switzerland with the Excellence@Work Award. We recently had the pleasure of presenting the award to Raiffeisenbank Regio Arbon.
