Make customer satisfaction visible and improve it in a targeted manner with our customer survey
A professional customer survey with ValueQuest offers you a comprehensive feedback solution that measures customer satisfaction and shows you where you can leverage to increase customer loyalty.
As the Swiss market leader in customer surveys, we help companies across all industries to professionally record customer experience and develop targeted improvement measures based on satisfaction analyses.
Discover how our online surveys, well-designed questionnaires, and anonymous customer feedback can lay the foundation for customer satisfaction, greater loyalty, and stronger recommendations.
Customer surveys – how companies benefit from them in concrete terms
When customer satisfaction declines, this is often reflected in falling sales. Customer dissatisfaction often develops gradually and remains undetected for a long time. This is precisely where our online customer surveys come in, by revealing where customer needs are not being met.
The aim of our customer survey is to systematically compare perceived performance and customer expectations and identify specific areas for improvement in order to reduce dissatisfaction. These findings form the basis for specifically strengthening service quality, loyalty, and willingness to recommend our services to others.
A customer survey is a strategic feedback tool for stabilizing and increasing customer satisfaction. It reveals where customer relationships are at risk, where sales potential remains untapped, and which areas of action should be addressed as a priority.
Ihr Partner für Kundenzufriedenheit in der Schweiz
Stable customer satisfaction is a key success factor for sustainable growth. We see ourselves not merely as a feedback tool provider, but as your trusted partner for customer feedback and customer experience. Our comprehensive customer analysis supports you in professionally handling satisfaction patterns.
With over 20 years of experience, we offer professional and clearly structured survey solutions. We take care of the entire process and support you with clear evaluations, well-founded insights, and prioritized recommendations for action to increase customer satisfaction.
We translate your service promises, quality standards, and strategic goals into clearly measurable customer metrics and ensure that your customer survey measures exactly what is crucial for your business model. This allows you to lay the foundation for targeted improvements, higher customer satisfaction, and long-term customer loyalty, backed by Swiss quality and the highest level of data protection.
Customized questionnaire for your customer survey
A professional questionnaire is at the heart of a customer survey. The right questions determine whether you only receive general satisfaction ratings or identify specific causes of dissatisfaction.
At ValueQuest, we work with you to develop customized questionnaires tailored to your industry, your touchpoints, and your strategic sales goals.
A professional questionnaire provides differentiated feedback on service quality, consulting, product performance, and processes. We attach great importance to ensuring that our feedback instruments produce reliable, management-relevant results in line with evidence-based management.
Success stories from our customers
What makes us the leading provider of customer surveys in Switzerland?
As a leading provider of surveys and questionnaires, ValueQuest supports companies in Switzerland, Germany, and Austria in increasing customer satisfaction in a targeted manner. With over 20 years of experience, we provide comprehensive support for your customer analysis and customer experience measurement. From the design of a customized questionnaire to implementation support for your customer survey.
Our established feedback solution for customer surveys and customized feedback tools provide an objective assessment of satisfaction, dissatisfaction, and loyalty—the basis for effective improvements, stronger customer loyalty, and sustainable business success.
Definition: What exactly is a customer survey?
A customer survey is a method for systematically collecting data on customer satisfaction, customer experiences, and loyalty. Customers provide structured feedback on products, services, service experiences, or processes.
The aim of a customer survey is to compare expectations and perceived performance, identify causes of dissatisfaction at an early stage, and derive specific starting points for improvement.
In Switzerland, customer surveys are now predominantly conducted digitally and anonymously. Many companies use them specifically to manage their customer experience, develop quality, or position themselves strategically in the market.
Customer survey process
We accompany you from the conception and implementation to the evaluation of your customer survey—in a structured, well-founded, and data protection-compliant manner.
"The entire employee survey process with ValueQuest was excellent. Ms. Neumüller brought a lot of passion and sound expertise to the table. She created a basis of trust so that we were also able to discuss sensitive topics openly."
Michael Hochstrasser
Managing Director
PKE Electronics AG
The latest blog posts on the topic of customer surveys
Insurance Brokers in Switzerland: What Our Industry Study Really Reveals About the Insurance Market
May 4, 2026
Reading time: 7 min
The insurance market in Switzerland is undergoing a transformation. Insurers are becoming more selective, processes are becoming more standardized, and pressure on insurance brokers is mounting. At the same time, data-driven market studies such as the Broker Panel Switzerland are becoming increasingly important.
Anonymity and Data Protection in Employee Surveys in Switzerland: The Most Important Questions Explained
April 30, 2026
Reading time: 7 min
Anyone planning an employee survey within a company quickly realizes that few topics raise as many questions as data protection and anonymity. Employees want to be sure that their responses cannot be traced back to them. At the same time, companies must comply with legal requirements while still obtaining meaningful results.
Structured feedback that matters: Zurich speaks at the Swiss Broker Panel
April 27, 2026
Reading time: 6 min
How important is structured feedback for insurers—and how is it used effectively? In this interview, Tiziana Manfioletti, Business Development Advisor for Brokers at Zurich, explains how Zurich’s Broker Panel Switzerland is utilized. She highlights the improvements resulting from the feedback and how brokers can help shape the partnership through their participation.
Swiss Pension Fund Study 2026: What Pension Fund Advisors Need to Know About the Second Pillar
April 22, 2026
Reading time: 5 min
Occupational pension plans, also known as the second pillar or pension funds, are a key component of retirement planning in Switzerland. But how well do pension fund members understand their own pension plan?
Customer Satisfaction: The Most Important Questions and Answers
April 16, 2026
Reading time: 4 min
Customer satisfaction is the key to sustainable business success. It fosters customer loyalty, strengthens your reputation, and provides a decisive competitive advantage. But how can you measure customer satisfaction? Which methods and tools actually get the job done? And how do you find the right provider in Switzerland? This article answers the most important questions about customer satisfaction surveys and shows how you can use valuable feedback to develop concrete measures to increase your customer satisfaction.
Insurance Brokers – Switzerland's Largest Insurance Study
March 30, 2026
Reading time: 8 min
Insurance brokers are playing an increasingly important role in the Swiss insurance market. More and more companies are turning to independent advisors for help with complex insurance issues. At the same time, the demands placed on insurers and brokers are growing.
Convinced? Start your employee survey with us!
Fill out the form and we'll be in touch shortly to discuss your goals and show you how you can make a real impact with a structured survey.
"The ValueQuest team showed genuine interest in our survey, asked critical questions and were always honest. They worked hard to get the best result for us. The project manager took a lot of time to adapt the questionnaire perfectly to our goals and needs."
Head of Marketing & Communication, Asga Pension Fund
