Research Manager
M.A. Sociology, University of Zurich
Gabriels' priorities:
- Customer surveys and customer experience surveys
- Programming of online surveys
- Analysis and reporting
About Gabriel Martín
Gabriel has been part of the ValueQuest team as a Research Manager since the beginning of 2025. With a degree in sociology from the University of Zurich and over twelve years of experience in market research, primarily in the financial sector, he combines sound specialist knowledge with a keen sense of customer needs. His focus is on designing and programming customized surveys and questionnaires. He not only analyzes the results precisely, but also prepares them in clearly structured, visually appealing presentations. In this way, he creates the basis for well-founded decisions and sustainable strategies for our partner companies.
Born in Granada, Spain, he has a particular fascination for the dynamics of complex issues. This approach enables him to maintain an overview even with complicated questionnaires and to find the right solution for every customer.
Gabriel has a keen sense of which questions are really relevant and which are not, and can therefore reduce questionnaires to the essentials. His clients, often from the financial and insurance sectors, appreciate his ability to anticipate their needs, even if they are not yet clearly formulated. He is passionate about sociology and understanding social processes. As a sociologist, he not only wants to know that things are the way they are, but also why - scientifically sound and backed up by evidence.
In his spare time, Gabriel can be found either doing crossfit or tinkering with new hip-hop beats in his self-built home studio. As a passionate fan of hip-hop from the 90s and 2000s and with musical role models such as RZA and The Alchemist, he is always on the hunt for new vinyl for his collection. Away from sport and music, he enjoys playing retro and retro-inspired video games - not just for gaming, but also for collecting.
Gabriel's favorite recipe: Migas
At ValueQuest, we don't believe in run-of-the-mill feedback solutions. Every organization is different. That's why we develop surveys that are tailored to your specific requirements - whether you are an SME or a large corporation. Good collaboration and inspiration don't just happen at your desk, but sometimes also over lunch or dinner. That's why we not only share our expertise here, but also our favorite recipes from the ValueQuest team.
This is how it's done
- Heat 2 tablespoons of olive oil in a large pan over a medium heat. If you want to use garlic, fry it briefly in the oil and remove again.
- Add 1 tablespoon of durum wheat semolina to the pan and roast, stirring constantly, until it takes on a golden color. This develops the typical roasted aroma of migas.
- Pour 1 liter of water into the pan. Increase the heat and wait until it comes to the boil.
- Slowly and evenly trickle in the remaining durum wheat semolina. Stir continuously so that no lumps form.
- Stir in the remaining tablespoon of olive oil. Now the actual migas process begins.
- Stir the mixture over a medium heat for around 30 minutes. Important: Migas only become "right" when the semolina has completely disintegrated and has a crumbly, dry structure. The grains should be separate, not like polenta.
¡Buen provecho!
Were we able to convince you with our recipes? Please feel free to contact us.
We look forward to your inquiry.
Why did Gabriel choose migas of all things? Migas are a well-known and traditional dish in Spain, but far less common outside the country - in contrast to the universally famous paella. Migas - breadcrumbs as a simple base - are just the starting point. The real magic comes from the many side dishes, which are served in countless variations: from fruit and fresh salads to fish and meat. At the table, everyone chooses their own favorites and mixes them with the migas to create their own personal culinary delight.
Ingredients
Main course for 4 portions
- 100ml olive oil
- 500g durum wheat semolina
- 1l water
- 1 teaspoon salt
Side dishes as desired, e.g.
- 500g fried peppers (preferably Pimientos del Padrón)
- 300g deep-fried anchovies
- 200g deep-fried bacon
- Grapes
- Oranges
- Tomato/cucumber salad
- Olives
My last blog posts
Raiffeisenbank Regio Arbon, a Top Employer: Personal Responsibility as Part of a Strong Corporate Culture
July 7, 2026
Reading time: 2 min
ValueQuest honors particularly attractive employers in Switzerland with the Excellence@Work Award. We recently had the pleasure of presenting the award to Raiffeisenbank Regio Arbon.
Customer Satisfaction as a Strategic Lever: An Interview with Ricardo Garcia, CEO of PROMEA
June 20, 2026
Reading time: 10 min
PROMEA has been achieving top scores in customer satisfaction for years. In an interview with CEO Ricardo Garcia, it becomes clear that this is no coincidence—rather, it stems from a clear focus on quality, response times, and the consistent implementation of insights from customer surveys. This interview highlights how PROMEA uses the NPS as a management tool and what challenges lie ahead for customer satisfaction.
Shame in the Workplace: Why We Don't Say What Actually Needs to Be Said
June 4, 2026
Reading time: 4 min
Giving and receiving feedback is one of the most fundamental aspects of modern professional life. But why do we so often find it difficult to offer honest feedback?
Customer Survey in Switzerland: Questionnaire, Sample Questions, and Sample Questionnaire
May 27, 2026
Reading time: 6 min
Customer Survey in Switzerland: Use our sample questions and questionnaire template to create an effective questionnaire for your customer survey or poll.
